Money Can Buy Happiness. In Small Bottle-Cap-Full Doses.

About a thirty minute away drive from Matsuyama there is a wonderful oasis of light and Happiness. It beckons us towards it - a vision to behold for any consumer. Inside Emifuru (perhaps emi-full{ 笑みフル} appropriately meaning ‘full of smiles,’ and providing a most convincing argument against the too-often-stated-concept that money can’t buy happiness {maybe it can! maybe it can!}) there are hundreds and hundreds of stores to choose from. So, it is impossible for even the most selective, picky shopper to walk out there empty handed. There also happens to be a wonderful, not-so-little, imported foods store full of products that made my eyes light up and my heart begin to palpitate. Oatmeal, graham crackers, tortellini, wines, CHEESE — delectable items that normal grocery stores in Japan slide off the shelves and replace with fish flakes, pickled plums, crab legs, creepy baby mayo and a slightly different flavor of soy sauce (perhaps this one has even more sodium!).

In any case, this (yes, it wasn’t imported - I’m well aware - the packaging kind of gives it away) was one of my delightful purchases. A fantastic bottle cap, worth every penny, that just happens to come with a bit of sparkling sake as well. It’ll go nicely with the imported graham crackers and pasta that I paid through the nose for.

Let’s all かわいいいいいいいいいい together now.